Monday, November 9, 2009

Chew on This

Looks like Nestle is in talks to make Kit-Kat fair trade...


by FoodBizDaily.com staff writer London
November 09 2009 - Discussions are underway between Nestle and Fairtrade for the confectioner’s Kit Kat brand to become Fairtrade-certified, reports claim.
Kit Kat is Britain’s best-selling chocolate bar, which would make it the biggest single Fairtrade-certified brand if talks are successful, according to dailymail.co.uk.
The Fairtrade logo is already appearing on rival brands as Fairtrade earlier this year certified Cadbury's Dairy Milk.
The Daily Mail reported that a spokeswoman for Nestle would only confirm that discussions had taken place with Fairtrade.
Kit Kat sales increased nearly 20 %this year following an advertising campaign with Girls Aloud.
The shift towards Fairtrade would be the latest in a string of efforts by the global food giant to improve its ethical credentials.
Last month Nestle announced its commitment to using only Certified Sustainable Palm Oil by 2015, the year when it said sufficient quantities were expected to be available.
It was also reported that the company is to spend 110 million Swiss francs ($109 million) on "sustainability initiatives" for the cocoa sector in the next decade, which includes providing millions of disease-resistant plantlets to cocoa producers to help boost yield.

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