Thursday, September 17, 2009

Harry Potter, Fair Trade, Take 2


We already blogged about the connections between Harry Potter and fair trade. Now, smart girl Hermione (known in real life as actress and Brown University freshman Emma Watson) says she's spent the last year serving as creative advisor for People Tree, a fair trade clothing line.
Watson has helped design a summer wardrobe for teens, including everything from basic cotton tees to jersey dresses and poplin shorts.
"I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to help alleviate poverty and knew it was something I could help make a difference with," Watson said. "I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.
"It has been the most incredible gap year project.”
For more on Watson and People Tree, check out this Sky News article.

No comments: